diff --git a/README.md b/README.md
index db8015f..344c075 100644
--- a/README.md
+++ b/README.md
@@ -162,6 +162,12 @@ backup:
     
     # Additional options for "duplicity remove-all-inc-of-but-n-full" command
     OPTIONS_RMINCR: ""
+
+    # Webhook to be pinged on action (use "%%MSG%%" as a placeholder for a message)
+    WEBHOOK_URL: ""
+
+    # Allow self-signed certificates on webhook target
+    WEBHOOK_INSECURE: "0"
 ```
 
 ## Encryption
diff --git a/libexec/kiwi-backup/run_command b/libexec/kiwi-backup/run_command
index 4025b30..8d974de 100755
--- a/libexec/kiwi-backup/run_command
+++ b/libexec/kiwi-backup/run_command
@@ -19,6 +19,17 @@ if [ -n "${GPG_PASSPHRASE}" ]; then
     unset GPG_PASSPHRASE
 fi
 
+# run webhook
+if [ -n "${WEBHOOK_URL}" ]; then
+    wget_args=""
+    if [ "${WEBHOOK_INSECURE}" = "1" ]; then
+        wget_args="--no-check-certificate"
+    fi
+
+    WEBHOOK_URL="$(echo "${WEBHOOK_URL}" | sed "s,%%MSG%%,running task ${*},g" )"
+    wget -O /dev/null ${wget_args} "${WEBHOOK_URL}"
+fi
+
 # hand over
 set -ex
 exec $( \